For researchers

You already know how to read a study. Here's what this site has on weighing evidence properly, from a real randomised trial down to two numbers that happened to move together.

Special report

How Strong Is That Evidence?

A ranked ladder of causal evidence, from a genuine randomised trial down to two numbers that happened to move together on a dashboard.

Why it matters: a quick way to tell a real result apart from a coincidence dressed up as one.

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Special report

The Test Was Real. The Conclusion Wasn't.

Thirteen real experiments that misled without lying: correct statistics, wrong inference.

Why it matters: a p-value below 0.05 doesn't mean the reasoning built on top of it is sound.

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Special report

Not Testing Is Still a Bet

Why comparing a metric before and after a change isn't measurement, even when the change looks like it worked.

Why it matters: the pre/post comparison most teams already run is the exact structure this piece takes apart.

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Special report

Policy-Based Evidence, Not Evidence-Based Policy

Why a successful pilot so often fails to survive being rolled out at scale.

Why it matters: the gap between a pilot and a rollout is a real methodological problem, not bad luck.

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Principle

Loss Aversion

Tversky & Kahneman's real 1991 job-choice study, with its actual methodology critique: what the design got right, and where it's limited.

Why it matters: a worked example of reading a study's strengths and weaknesses together, not just its headline finding.

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