Start from either end. Pick a principle from the 80 on this site and work out where it applies, or describe a real problem and work back to the likely cause, the matching principle, and a starter experiment. Nothing you type here is saved or sent anywhere: it stays in this browser tab until you copy it out.
Do you already have a principle in mind, or a problem you're trying to solve?
Where in the journey is this happening? Pick the one that fits best.
Which of these sound like what's happening? Pick every one that applies.
That still points to a few different things. Which of these feels closest to the real cause?
What do you want them to do instead? Pick the one that fits best.
These principles might explain what's happening. Keep the ones that feel right.
Matched from what you picked, not a whole category.
What would applying those principles actually look like, on screen? Pick every one that fits.
Set up the experiment: control versus treatment, and the one metric that tells you if it worked.
Which metric tells you if it worked?
Which principle?
Applying this principle
Where in the journey is this?
What's currently happening?
What would change if this principle applied? Pick every one that fits.
Set up the experiment: control versus treatment, and the one metric that tells you if it worked.
Which metric tells you if it worked?